SO, YOU THINK YOU UNDERSTAND SEO. AFTERALL, IT’S PRETTY SIMPLE, RIGHT?
So, you think you understand SEO. Afterall, it’s pretty simple, right? Just cram those keywords into your blog posts, wait for your rankings to improve and watch the traffic roll in. Easy as pie!
If the above is your idea of SEO then you need to hop back in your time machine and head for the future because this is 2017, friend!
With the introduction of Google updates such as Panda and Penguin, SEO has changed drastically over the years. Things that used to work no longer work. Even worse: using outdated SEO tactics can actually harm your rankings and potentially get you banned from Google. If you don’t want to find yourself on Google’s $h*t list, it’s about time you take a good hard look at how SEO has changed over the years and educate yourself on what SEO best practices look like today.
Here is a helpful infographic from SEO guru Neil Patel that helps explain how SEO has transformed over the years and what SEO means today:
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