Multiple Attribution Tracking
Multiple attribution tracking is the act of determining the value of each customer touchpoint that leads to a conversion. The goal is to figure out which marketing channels or campaigns should be credited with the conversion, with the ultimate intention of allocating future spend to acquire new customers most effectively.
Multiple Attribution Tracking allows us to learn the real life-cycle of our client’s leads - where many companies may underestimate how many touchpoints across different markets it takes to turn a person into an actual lead or customer, we recognize that adding additional marketing sources can help drop a new prospect into the funnel. We have developed a customized system which allows us to track all of the interactions a lead had with your web properties, allowing us to make informed decisions on where to spend money most effectively in order to increase your lead flow.