SEO is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results. Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer.

If knowing your audience’s intent is one side of the SEO coin, delivering it in a way search engine crawlers can find and understand is the other. 

1. Organic Click Value: We look at which keywords are the most valuable for your business and rank those so your paid budgets can go even further in growing your business. 
2. Multi-Page Ranking: Over 71% of Google traffic comes from the first page. That’s why we believe in taking up as much real estate as possible. Our goal is to take up the local and the organic at least one time which gives you two spots on the first page – meaning your business will get a large share of the organic traffic. 
3. SEO Content Strategy: Google loves content and your customers do too. We create a robust content strategy for your business, producing original content that is informative and engaging, and draws more web traffic to your site. Original content also helps bring top of funnel leads down the funnel, and helps us rank for long-tail search terms.
4. On-Page Optimization: We determine which keywords or phrases would be the best for conversions and search volume combined. Other digital marketing companies often look only for the most popular keywords, forgetting those also have the most competitors, and leaving you with less opportunities to get leads. We understand the need to look also at the high-intent keywords or phrases, so we don’t miss any keywords that would be beneficial to your business.