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How Can SEO Help My Business?

Optimize your Organic Search Results, with Magic’s SEO Strategy

Most everyone knows that “SEO” stands for “search engine optimization,” and that SEO is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through search engine results. So if SEO is the process of taking steps to help a website or piece of content rank higher on major search engines such as Google, how is this achieved? While most marketing companies will tell you it’s critical to increase your SEO, the fact is not all marketing companies are created equal. At Magic Marketing, know how to make SEO work for your business. You want to be a top result on search engines such as Google and Bing, and we have the expertise and experience to get your business, brand and website right where you want to be. 

To put it simply, search engine optimization (SEO) means taking a piece of online content and optimizing it so search engines such as Google show it towards the top of the page when someone searches for something. And you don’t need us to tell you it’s important to show up on that first page of search results! Over 71% of Google traffic comes from the first page. That’s why Magic believes in taking up as much real estate as possible. Our goal is to take up the local and the organic at least one time which gives you two spots on the first page – meaning your business will get a large share of the organic traffic. We achieve this through our carefully crafted SEO process.

At Magic, we understand that, despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. By knowing the answers to these questions, we are able to target and connect to the people who are searching online for the solutions you offer.

Knowing your audience’s intent is one side of the SEO coin, and delivering it in a way search engine crawlers can find and understand is the other. We closely track changes to search engine algorithms, staying current so that we can nimbly adjust our strategy as needed. The result is a SEO strategy that will increase both the quality and quantity of traffic to your website, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results. 

Our SEO strategy includes a combination of interrelated efforts:

  • Organic Click Value: We look at which keywords are the most valuable for your business and rank those so your paid budgets can go even further in growing your business. 
  • Multi-Page Ranking: Over 71% of Google traffic comes from the first page. That’s why we believe in taking up as much real estate as possible. Our goal is to take up the local and the organic at least one time which gives you two spots on the first page – meaning your business will get a large share of the organic traffic. 
  • SEO Content Strategy: Google loves content and your customers do too. We create original content for your business that is informative and engaging, and draws more web traffic to your site. Original content also helps bring top of funnel leads down the funnel, and helps us rank for long-tail search terms.
  • On-Page Optimization: We determine which keywords or phrases would be the best for conversions and search volume combined. Other digital marketing companies often look only for the most popular keywords, forgetting those also have the most competitors, and leaving you with less opportunities to get leads. We understand the need to look also at the high-intent keywords or phrases, so we don’t miss any keywords that would be beneficial to your business.

At Magic Marketing, we are experts at SEO and we have the expertise and the tools to get your business, brand and website right where you want to be – on the first page of search results. If you want to take your business to the next level, contact us to find out how Magic’s SEO strategy can help you increase both the quality and quantity of website traffic, as well as exposure to your brand, through organic search engine results. At Magic, our mission is to provide our clients with the highest quality service in order to maximize results, and with our SEO strategy, we can help you drive the most traffic possible to your website. Increase your SEO and benefit from optimized organic search rankings, with digital marketing from Magic Marketing. 

Make Magic Happen – Choose Magic Marketing. 

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