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What is Content Marketing?

Effective Digital Content Marketing with Magic’s Fractured Content Strategy

Content marketing is a buzzword in the marketing world right now, but what exactly is content marketing? And how can your business use content marketing to drive traffic to your website and increase sales of your product? At Magic Marketing, we are experts at content marketing, and we use our unique fractured content strategy to maximize the reach of the original content we create for your business, so you receive optimal results for your spend. Read on to learn more about content marketing, and how Magic’s Fractured Content Strategy can increase your SEO, boost your organic search rankings, and drive leads to your website. 

Content marketing is the creation and placement of online material (such as videos, blogs, and social media posts) with the goal of stimulating interest in a particular product or service. Content marketing doesn’t have to be brand-specific, but it can be especially impactful when combined with powerful brand messaging. Effective content marketing will build an audience of potential customers, engage them so they’re motivated to learn more about your product, and then continue to interact with them so that they become customers and, ultimately, brand ambassadors for your business. At it’s best, content marketing is an incredibly powerful lead generator and audience-builder. At Magic, we understand how well-developed original content and deliberate content marketing can have a significant, measurable impact on your web traffic, and thus your sales. 

There are several different types of content that you can publish as part of a content marketing strategy, including, blogs, videos, podcasts, email newsletters, e-books, physical books, images, and more. At Magic Marketing, our focus is in the digital realm, and while we do work with traditional media such as tv and radio advertisements and print, the future is online, and most of your audience is too. That’s why we concentrate our content marketing strategy on digital media, and we have developed a unique strategy to optimize your SEO. Our Fractured Content Strategy (FCS) goes beyond SEO, maximizing the reach and the impact of the original written content we create for you. We create multiple layers of content, then spread this content out across several digital platforms. 

The goal of the Fractured Content Strategy is to increase SEO and maximize traffic to your website. Additionally, it allows your customers to get to know you, your products, and your services. Your original content is like your way of talking to your customer, and drawing them in. At Magic, we work closely and collaboratively with you to ensure the content we create for you accurately delivers your message, and is truly representative of your business. The FCS is highly customizable and can be tailored to your organization’s specific needs. FCS content may include:

– Blogs: Created for SEO with the goal of driving traffic to your site, blogs are 400-800 words of original content, incorporating Keywords, Calls to Action (CTAs), and internal links to your website. 

– Google My Business Posting: A concise synopsis of the blog, the GMB post includes a CTA and a link to direct readers to the full blog post or to your website. 

– Social Media Posting(s): A super concise synopsis of the blog, includes #Hashtags and a link to direct readers to the full blog post or to your website. 

– Email: Emails are a direct appeal to current or prospective customers, utilizing the blog topic/content and including CTAs and links to your website. 

– Press Release: When the topic is conducive to a press release, such as an announcement or introduction of a new product/service, we create and publish a press release. 

At Magic Marketing, we understand that digital content marketing is vital for any successful marketing campaign, and our Fractured Content Strategy (FCS) has been carefully developed to maximize results for our customers. If you are ready to learn more about how digital content marketing can help your business, give us a call. At Magic, our mission is to provide our clients with the highest quality service in order to maximize results, and with our Fractured Content Strategy (FCS), we can help you drive the most traffic possible to your website. Optimize your SEO, increase your organic search rankings, and crank up your lead generation, all with digital content marketing from Magic Marketing. 

Make Magic Happen – Choose Magic Marketing. 

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